UNFAIR COMPETITION IN IMPORT E-COMMERCE: A STUDY ON THE UNIVERSITY PUBLIC PURCHASE DECISION
DOI:
https://doi.org/10.54372/pc.2024.v19.3713Keywords:
Unfair competition, e-commerce, university public, dumpingAbstract
Considering the growth and maturation of Brazilian e-commerce promoted by COVID-19, even more so with regard to import e-commerce, and the concern that offers in this segment are supported by unfair trade practices, it was defined as general objective for the present study: to identify whether unfair competition in import e-commerce influences the purchase decision of the university public. As specific objectives were defined: to investigate the factors that influence the purchase decision of the university public, to identify the understanding about e-commerce and unfair competition. The research sample comprised students of the Higher Course in Foreign Trade at a public educational institution located in the Western Region of Greater São Paulo. The methodology is based on a survey research, with a quantitative approach, using a Mooring Matrix and the Likert scale for the elaboration and collection of data through an electronic questionnaire. A descriptive analysis of the collected data was carried out,which led to the conclusion that unfair competition influences the purchasing decision of the university public, although it is not a determining factor.
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Copyright (c) 2024 Givan Aparecido Fortuoso da Silva, Karoline Ferreira dos Santos, Kátia Kitazima, Letícia Moraes Lima Trindade, Lucas da Silva Ribeiro
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.